PRODUCT MANAGEMENT, ACCESSIBILITY DESIGN
Center for Excellence in Nonprofits Redesign
Company
Develop for Good
ROLE
Product Manager
Team Members
Cindy Chang, Kaitlyn Zhang, Jenifer John, Samiksha Bhargava, Qashka, Shruti Gurav, Sindhu
YEAR
2024-2025
This project aims to enhance user engagement and retention on the website by analyzing user interactions to identify areas for improvement and redesigning the site for better accessibility
Responsibilities
Managed team progress by maintaining milestones, applying Scrum Agile methodology, organizing user testing, and overseeing the design process to ensure alignment with project goals and client vision.
Background
In the Fall of 2024, I had the opportunity to work with Develop for Good and was connected with the non-profit, The Center for Excellence in Nonprofits. Our team collaborated to make their website more accessible and analyzed their user interactions to streamline their pages, ensuring the website is easy to navigate.
Connecting with the client
Our team worked closely with the Center for Excellence in Nonprofits (CEN) to gain a deep understanding of their needs and the impact they strive to create. Through discussions with our client, we identified key priorities: an engaging and well-organized website that makes essential resources easy to find and understand. CEN serves nonprofit leaders by providing guidance, training, and support, so it was crucial that the redesigned website offered a seamless user experience that clearly communicated their offerings. By prioritizing accessibility, intuitive navigation, and a visually compelling design, we aimed to create a digital platform that not only enhances engagement but also empowers nonprofit leaders to efficiently access the tools they need to succeed.
Style Guide
We had our designers create their own style guide with complete creative freedom. In collaboration with the client, we concluded to use the style guide below.
Research
Wireframes
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User Testing
Our design team partnered with three CEN members to conduct tree testing, evaluating the website’s navigation and the findability of key pages frequently visited by users. The goal was to assess user experience, identify usability pain points, and gather actionable suggestions for improvement. The testing provided valuable insights into users’ navigation patterns and challenges.
Key Findings:
Users struggled with the “What We Do” page and found the Learning Calendar difficult to navigate
Registering for the Bootcamp was challenging, as users had trouble locating the relevant information and ended up searching through the Learning Calendar
Locating the CEN values was difficult, as users expected to find this information under the “Who We Are” section but couldn’t easily access it
The new redesigned CEN page allows for a more seamless and intuitive experience, allowing users to easily navigate the page.
Navigation Enhancement
Improve the visibility of expandable menu items and make key sections more accessible
Content Organization:
Simplify the layout of the landing page and reduce text-heavy sections on the “What We Do” page to improve clarity and readability.
Donation and Sponsorship Visibility
Clearly label sponsorship opportunities and make them more easily accessible from the homepage.
Reflection
I'm currently still working on the project at DFG! (more on my reflections soon)